Our Story
Once upon a time in the summer of 2020, Charlotte Rogg and Hayley Kats embarked on a magical quest to create the world's first sparkling mushroom-based functional tea. Amidst a global pandemic, they sought to brew up a potion that would banish fatigue, slay anxiety, and summon an enchanting euphoria.
With a sprinkle of creativity and a dash of determination, they toiled away in their secret lair, concocting spice-driven and fruity elixirs. Despite the mischievous antics of COVID-19, like pesky shipping delays and social distancing spells, Immorel Beverages burst onto the streets of Brooklyn in January 2022, ready to bewitch taste buds far and wide.
The alluring morel mushroom, a coveted delicacy among foragers and foodies, became the symbol of their brand, promising an exciting and mysterious experience with every sip. Alas, after two years of pouring their hearts and souls into this whimsical venture, Charlotte and Hayley made the bittersweet decision to bid farewell to Immorel Beverages in 2024.
Though the journey has come to an end, the enchanting tale of Immorel Beverages lives on as a testament to the power of imagination, friendship, and the unrelenting pursuit of a delicious and functional beverage. As Charlotte and Hayley embark on new adventures, they raise a sparkling toast to the wonderful community that embraced their magical creation and made their dream a reality, even if just for a little while.